The BABC LA in the World's Press
Over the past decade the British American Business Council Los Angeles has significantly raised its profile — recognised today as far more than a regional trade body, but as a globally renowned brand. Through major events, partnerships, campaigns and collaborations, the BABC LA is now well known within business circles worldwide.
While much of that recognition has come by word of mouth in commercial circles, our public awareness has been built through significant coverage across every form of media. The BABC LA has featured on some of the most-consumed news outlets on the planet, covering many of our special events and celebrations.
That wealth of content has been generated through award shows celebrating impactful business brands — alongside seminars, British Royal Family milestones, promotional business mixers and our long-running annual Christmas Lunch.
Our honourees, speakers and guests, with business and philanthropic links, have included Lord Julian Fellowes, Jane Seymour OBE, Tony Robbins, Ross King MBE, former Disney chairman Andy Bird, Paul Oakenfold, Malcolm McDowell, Sir Stephen Fry, Baroness Poppy Gustafsson CBE, Sir Lindsay Hoyle MP, Peter Asher, Dame Zandra Rhodes and The Duke of Sussex.
The key messaging of the BABC LA's work and focus is reported in nearly all the content produced by mainstream media. Significant photographic coverage by our media partners and in-house team has carried sponsors' details and logos to audiences across the world.
Our coverage has appeared in business-centric reports and general news files in major media brands read by millions daily. The BABC LA has featured in editorial commentary across "top tier" international media brands, business news sites, Hollywood industry titles and some of the top 30 most-read digital outlets in the world. It is a recognised industry standard that earned editorial is valued at three times the cost of advertising.
Featured in: BBC · Sky News · Fox News · The Telegraph · Daily Mail · The Independent · The Wrap · Yahoo News · HELLO! · Daily Express · GB News · Getty Images · Irish News
The Flagship Honour — The Transatlantic Business Award
Lord Julian Fellowes — creator of Downton Abbey (2025). The Oscar-winning writer received the BABC LA Transatlantic Business Award in a virtual / online ceremony — the same honour Simon Cowell will receive, in person, at the Residence of His Majesty's Consul General in September 2026. Few honours capture the transatlantic creative economy quite like this one, and the recognition drew coverage on both sides of the Atlantic.
- The Express — Downton Abbey creator, exclusive interview
- BABC LA — the award and the 2025 honour
- Lord Fellowes — awards and recognitions
Honourees & Special Guests
Every BABC LA honouree and headline guest generates a wealth of earned editorial across national and international outlets. A selection of the coverage follows, with the full syndication trail linked beneath our marquee stories.
Jane Seymour OBE — BABC LA Icon Award (December 2024)
Presented at our 64th Annual Christmas Luncheon at the Fairmont Miramar Hotel in Santa Monica. Speaking on the red carpet, the Bond star described narrowly escaping the Malibu wildfires — a story that travelled around the world.
- Fox News — Malibu fires drove Jane Seymour from her home
- Fox News — Malibu wildfire forces Jane Seymour to evacuate
- Fox News — video feature
- Sky News / Yahoo News
- HELLO! Magazine
- The Independent
- Daily Express — "My Bond girl was a virgin"
- MEAWW
- AceShowbiz
- Santa Monica Observer
Sir Ridley Scott — Social Media Superstar Awards (February 2020)
The legendary director's Hennessy film The Seven Worlds took the Lifestyle Award at our Social Media Superstar Awards, triggering a wave of national and regional press across the UK and Ireland.
- Yahoo Movies
- Independent.ie
- Irish News
- Irish Examiner
- Express & Star
- Evening Express
- Glasgow Times
- Clydebank Post
- Central Fife Times
- York Press
- Redhill & Reigate Life
Stewart Pearce — Princess Diana's voice coach (February 2023)
The BABC LA welcomed the author of Diana: The Voice of Change, coach to Diana and Margaret Thatcher, for an exclusive fireside chat.
Katy Haber MBE — honoured (2022)
The celebrated British film producer and philanthropist was recognised at our Queen's Platinum Jubilee Celebration, with photography carried by Getty Images.
Sir Lindsay Hoyle — Speaker of the House of Commons
The BABC LA hosted the Speaker on his landmark visit to Los Angeles — a measure of the council's standing with the UK Government.
Malcolm McDowell — special guest (61st Christmas Luncheon)
The acclaimed British actor joined our flagship Christmas Luncheon as a guest of honour.
Dame Zandra Rhodes — BABC LA Christmas Luncheon (December 2015)
The legendary fashion designer attended our 56th Annual Christmas Luncheon, with images syndicated by Getty worldwide.
Grammy legends & MBE leadership
Grammy-winning producer Peter Asher joined our 65th Annual Christmas Luncheon; President Andrew Lewis MBE formerly led the British Government's commercial team in Los Angeles.
The Social Media Superstar Awards — A BABC LA Signature Franchise
Founded in collaboration with the BABC LA and co-founded by Executive Director Birgit C. Muller, the Social Media Superstar Awards celebrate the brands, businesses and individuals who have changed the face of social media on both sides of the Atlantic — impactful business names including British Airways and Nike. Honouring Sir Ridley Scott and Tony Robbins, hosted by Ross King MBE, the awards have been covered by Hollywood's trade press and syndicated worldwide.
- The Wrap — Joker and Billie Eilish among 2020 SMSA nominees
- BroadwayWorld — The SMSA take Beverly Hills, Four Seasons 2020
- PR Newswire — Tony Robbins honoured as Social Icon, 2021
- PRWeb — Tony Robbins, Social Icon Award
- Yahoo News — British PR chief Sarah Robarts wins first Pioneer Award
- East Lothian Courier — Sarah Robarts honoured
- Social Media Superstar Awards — official site
The 2025 Christmas Luncheon — A Distinguished Guest
At our 65th Annual Christmas Luncheon in Santa Monica (5 December 2025) — where Lord Julian Fellowes was honoured — The Duke of Sussex spoke as a guest, generating a further wave of international coverage that ran across the news cycle for several days.
- The Telegraph
- Daily Mail
- GB News
- Yahoo Entertainment
- People / AOL
- Just Jared
- ARY News
- Geo News
- The Express Tribune
- The News
- Royal Insider
- Reddit — Royals Gossip: "Prince Harry was a distinguished guest"
Coverage shown is illustrative of the BABC LA's earned media reach. Outlets, dates and links reflect publicly available reporting on BABC LA honourees, guests and events; each link leads to the original article. Lord Julian Fellowes received the Transatlantic Business Award in a virtual / online ceremony.






